Visual Identity
The distinctive W anchors a visual system of gold, charcoal and ivory.
Waverly Homes
Branding + Web Design
Building a modern identity for a home builder ready to stand out.
Waverly Homes builds custom and predefined model homes in London, Ontario. I refreshed its visual identity, designed and developed a custom WordPress website, and extended the brand across stationery, signage and vehicle graphics. Working directly with the business manager and lead real estate agent, I also managed the technical setup and provided ongoing support.
- Client
- Waverly Homes
- Industry
- Residential Construction
- My role
- Brand Designer & Web Developer
Scope & deliverables
- Brand identity
- web design and development
- print design
- creative direction
- technical support
Branding & Digital Experience
A consistent presence, from first impression to first enquiry.
Website Experience
A refreshed website concept brings home imagery and clear enquiry paths into focus.
Outdoor Signage
A signage concept explores how the identity can establish a presence in the community.
Vehicle Graphics
The oversized W creates a distinctive brand presence on the road.
Branded Apparel
Charcoal, white and gold polos extend the identity into a consistent, professional team uniform.
Model Home Signage
A bold lawn sign brings the identity into the community and invites prospective buyers to explore.
Home Model Brochure
An editorial brochure concept pairs architectural imagery with an illustrative floor plan to introduce the Glenwood model.
Homeowner Welcome Pack
A coordinated welcome pack carries the brand into the handover experience, from printed materials to a branded keyring.
The challenge
The brand needed to reflect the homes behind it.
Waverly Homes needed a more contemporary presence and a clearer way to connect with prospective buyers. Its existing website functioned like a brochure, while the identity was difficult to reproduce consistently across digital and physical materials.
- Unclear positioning made it harder to communicate the builder’s offering.
- The existing identity did not translate consistently across formats.
- The website offered no direct way for visitors to submit enquiries.
The solution
One identity, carried through every customer touchpoint.
As the sole designer and developer, I brought the brand, website and supporting materials together. The work combined visual design with practical tools to help prospective buyers explore homes and contact the team.
- Brand IdentityRedesigned the logo around the W requested by the owner, establishing colour, typography and visual direction for consistent use across the business.
- Website Design & DevelopmentPlanned the site structure, developed the copy around supplied model details, and built a custom WordPress theme with home model listings and enquiry forms.
- Print & Vehicle GraphicsExtended the identity across business cards, stationery, lawn signs and vehicle decals to create a recognisable presence online and around the community.
- Technical Setup & SupportConfigured domains, hosting, business email, DNS, contact forms and analytics, followed by ongoing website maintenance and technical support.
The outcome
A more recognisable brand with a direct path to enquiry.
The refreshed identity helped present Waverly Homes as a modern home builder in London, Ontario. A consistent visual presence connected its website and physical materials, while online enquiry forms gave prospective buyers a new way to reach the team.
- Unified
- Brand across digital and print
- Custom
- WordPress website
- Online
- Home buyer enquiries enabled
- Ongoing
- Website and technical support