London Loud Brand Identity
Logo design and visual identity system.
London Loud
Full Brand Identity
Record label focusing on electronic dance music and emerging artists.
Bringing London Loud's sound into focus through a distinct visual identity. I developed the record label's brand from the ground up, creating a logo and visual language that carried across cover artwork, digital experiences, and merchandise. The result is a cohesive identity that connects every release and interaction to the label.
- Client
- London Loud
- Industry
- Music
- My role
- Creative Director, Designer & Developer
Scope & deliverables
- Brand identity
- Web Design and Assets
- Animation
- Album Artwork
- Web Development
- Social Media Assets
- Photography
- Music Production
- Event Promotion
Brand Identity
A complete identity foundation for launch and growth.
Photography & Art Direction
Branded campaign photography and art direction.
Record Label Website
Website design, development, and label management.
Kaseta & Graf Artist Website
Website and digital platform design.
Branded Apparel
Apparel identity and event photography.
London Loud Sessions
Online radio platform and editorial website.
The challenge
A new record label that needed to combine two L's in a unique way.
As a fresh new record label, London Loud needed an identity that could feel at home in the music world while standing out with a unique mark and visual language.
- Logo that was simple, recognizable, and could combine the two L's in a unique way.
- Ability to work across digital and physical applications, from album covers to social media.
- A brand that was simple and recognizable, but could also feel unique and creative within the music industry.
The solution
A grounded identity system with room for texture and craft.
The work created a visual language that could stretch from stationery to digital content while keeping the brand calm and recognizable.
- Identity DirectionDefined a restrained logo, palette, type direction, and image treatment.
- Online PresenceCreated a simple, flexible website system to submit music, listen to releases, post news, and events.
- Label Release AssetsDesigned album artwork, social media templates, and promotional materials for each release to create a consistent brand presence across touchpoints.
The outcome
A cohesive brand presence across every touchpoint.
Since the launch of the new identity, London Loud built a strong presence in the music scene, with a growing roster of artists and a loyal fanbase. The cohesive brand system has helped the label stand out in a crowded market and establish itself as a go-to destination for electronic dance music.
- 20+ Artists
- Consistent growth in Artist Roster
- 35+ Country Reach
- Global Reach Base on Analytics Data
- 3 Websites
- Label site, London Loud Sessions, and Kaseta & Graf
- 200+ Assets
- Album Artwork, Event Flyers, Apparel, Banners and Release Materials
Album Artwork
All album covers were created using self-shot photography, Photoshop, Illustrator, and other tools.
Bass Back
David Kaseta · Album artwork
Good Vibes
Donid O & David Kaseta · Album artwork
Lady
Igor Zaharov · Album artwork
Mini Mal
David Kaseta · Album artwork
Broken Wine Bottles
Mike Graf · Album artwork
Sex in the Dark
David Kaseta · Album artwork
Goin Deep
Markus · Album artwork
A Walk Down College
David G · Album artwork
Safe Place
Minimatronik · Album artwork
Dude She Talks Too Much
Kaseta & Graf · Album artwork
Uprising
David Kaseta · Album artwork
Windows EP
Aymeric G · Album artwork